Suntribe started in Lund, Sweden, in 2016 when Karl, Hampus and Julia set out to make sunscreen that’s safe for people and oceans. Formulas are 100% natural and mineral-based with non-nano zinc oxide, tested by surfers, climbers and everyday families for real-world performance. “Reef-safe” here isn’t a slogan: the brand avoids filters linked to coral harm and publishes ingredient rationale, while retailers and press highlight its mineral, non-nano approach. The range spans daily creams to ultra-water-resistant sticks—simple, functional protection for skin and sea.