Spogad is a Ukrainian fashion-tech collective founded by Anastasiia, Taisiia, and Lidiia—three women united by a vision of equality, collaboration, and transparency. At the heart of Spogad is a belief in human connection and the power of shared memories (“spogad” means “reminiscence” in Ukrainian), values that shape both their creative process and business model. The brand specializes in transforming post-consumer plastic waste into high-end accessories and jewelry, using proprietary recycling technologies developed in-house. Every piece is crafted in Ukraine from locally sourced, recycled materials, with meticulous attention to detail—from the sorting and melting of plastic to the hand-polishing of each bead. The result: distinctive, premium components that have caught the eye of the international fashion world, even being mistaken for Murano glass at Milan Design Week. Spogad’s approach to circularity is both practical and ambitious. Their business model is built around a short, local value chain: all raw materials and packaging are recycled and sourced within Ukraine, and the recycling cycle is designed to be repeatable, minimizing waste and carbon footprint. The team’s expertise now extends beyond their own collections, as they increasingly offer B2B solutions—helping other brands integrate recycled plastic into their supply chains and supporting the shift toward a more accountable, circular fashion industry. Recognition for Spogad’s innovation has come from leading fashion institutions in France and beyond, and the team is actively building partnerships for education and technology transfer. Plans are underway to expand their recycling systems, collaborate with luxury brands across Europe, and foster new skills in sustainable craft through educational initiatives. Spogad stands out for its rigorous, transparent approach to sustainability and for proving that high fashion and responsible innovation can go hand in hand—turning waste into objects of memory, value, and collective progress.