maesh is a story of transformation—of materials, of opportunities, and of what’s possible when design and social impact go hand in hand. Based in Hannover, the label is on a mission to turn discarded advertising banners into robust, one-of-a-kind bags, while opening new paths for women from all over the world. Each maesh bag is more than just upcycled material: it’s the product of skilled hands, creative vision, and a team that celebrates diversity and second chances. The workshop is the heart of maesh, where women—many with migration backgrounds—find both employment and community. Here, craftsmanship meets empowerment: every cut, seam, and finish is a step toward economic independence and a sense of belonging. The team’s backgrounds are as varied as the colors of the banners they repurpose, but they’re united by a shared pride in their work and a commitment to quality. Sustainability is baked into every process: short supply chains, local production, and the creative reuse of materials that would otherwise go to waste. The result is a collection of bags that are as practical as they are meaningful—each one a small act of resistance against fast fashion and throwaway culture. For maesh, every bag tells a story: of reinvention, resilience, and the beauty of giving both people and materials a new start.