Our Story
Behind every brand there's a story. Ours began with two friends, tired of noisy ads, determined to build a better way for people and purposeful brands to meet. Read about how ledge came to life—through countless prototypes, an amazing team and a belief that real connections matter.
Vali
As you can see, Zachi and I have been in the same team for a long time already. Two years ago, we got back together again and founded ledge. Basically, because we were both tired of ads. We wanted a better way for brands to speak directly with people who care. Dozens of prototypes and iterations later, ledge is now an app, a new‑school marketplace.
We scout Europe’s most committed founder‑led brands, learn what each shopper truly likes, and bring them together—no middlemen, no noise, no paid slots.
By now we are a small team of six building ledge.
Pablo & Benjamin — engineers from Chile
Sandra — data scientist from Spain
Nina — sustainability advisor from Switzerland
Zachi & Vali — childhood friends and co‑founders from Munich, Germany
Team ledge (- Nina and Pablo) in good spirits before our run together.
Everyday, we are driven by makers who go to extraordinary lengths to build everyday essentials simply because they believe in a better world. They don't have do this. They want to. We believe these people need a place to shine. We have interviewed a bunch of these mission-driven founders to understand their perspective. Among other things we learned that most of them are overwhelmed by everything. They do Sales, Marketing, Production, Sourcing, Packaging. The last thing they need is another chore on their agenda. Instead they need time to breath, organic traffic that converts, qualitative data to identify potential gaps and a community of likeminded founders that can learn from another.
