as Easy as That is the brainchild of Katrin Steinbach, an engineer and sustainability expert who spent over 15 years in the cosmetics and cleaning products industry before deciding to rewrite the rules. Frustrated by the wasteful, overcomplicated formulas dominating the market, Katrin looked to the wisdom of her grandmother’s generation—simple, effective household remedies that worked without a cocktail of chemicals or mountains of plastic. Launched in 2020 during the quiet of lockdown, as Easy as That is built on the belief that sustainability shouldn’t be a struggle. Katrin’s products are minimalist by design: just a handful of carefully chosen ingredients, thoughtfully sourced, and engineered to save resources at every step. Each formula is inspired by time-tested home solutions but updated for modern living—proving that less really can be more. The brand’s climate mission is woven into every detail. Production and supply chains are optimized to minimize CO₂ emissions, with unavoidable emissions offset through partnerships like ClimatePartner and projects with Plastic Bank and Click A Tree. Every purchase helps remove ocean plastic and plant mangroves, and a tracking code lets customers see their exact environmental impact. Packaging is simple, recyclable, and plastic-free wherever possible. For Katrin, real change starts with everyday choices. as Easy as That is her invitation to make sustainability second nature—one bottle, one routine, and one small, easy step at a time.