soap&precede is the story of Boris and Oliver Schumacher, co-founders who decided that “good enough” in personal care just isn’t good enough. Frustrated by endless ingredient lists, plastic waste, and empty sustainability claims, they set out in 2019 to rethink the entire shower routine—from the ground up. Their answer is all in. WASH.: a 4-in-1, powder-to-gel formula for body, hair, hands, and face, made to be radically minimalist, uncompromisingly sustainable, and genuinely pleasant to use. Every detail is a conscious choice. The powder contains no sulfates, silicones, microplastics, parabens, PEGs, or synthetic fragrances—just aloe vera, wheat protein, and a gentle plant-based surfactant. It’s vegan, cruelty-free, and fully biodegradable. The packaging is as stripped down as the formula: large cellulose-paper pouches that are certified home- and garden-compostable, breaking down within 180 days and saving over three tons of packaging waste to date. Production happens entirely in Northern Germany, in small batches, with no middlemen or outside investors—allowing Boris and Oliver to stay focused on honest, transparent sustainability and true independence. Their mission isn’t to flood the market or chase profit, but to prove that less really can be more: less product, less waste, more clarity, and more space in your bathroom and your day. For soap&precede, real change in the personal care industry starts with courage, consistency, and a refusal to settle for half-measures. If you want a shower routine that’s as clean in its impact as it is on your skin, this is the team rewriting the rules—one refill at a time.