
Loes, Maite & Joana
Utrecht, The Netherlands
MUSA Intimates is rewriting the story of underwear from the inside out. Founded in Utrecht by a team of women who believe comfort, empowerment, and sustainability should be inseparable, MUSA crafts intimate wear that puts people and the planet first. Their approach is anything but ordinary: banana fibers—upcycled from agricultural waste—form the foundation of their collection, offering softness, strength, and a light footprint. But MUSA’s mission goes beyond materials. Inclusivity and feminism aren’t marketing buzzwords here—they’re the values shaping every fit, every campaign, and every community event. From gender-neutral boxers to body-positive messaging, MUSA creates space for all identities and bodies, making sure everyone feels seen and supported. Production is thoughtful and transparent, with a commitment to fair labor and circular design. By turning waste into comfort, and conversations into change, MUSA Intimates invites you to experience underwear as a statement—for yourself, for others, and for the future we share.





Explore even more in the app
Unlock exclusive features and a fully personalized discovery - all available inside the app.