It sounds absurd but conscious consumption does not necessarily cost more, especially wiithout a present bias. Let me explain to you why focusing on cost-per-use beats chasing the lowest price every time.

Mission-driven brands are everywhere—at least, that’s what the labels say. But what sets the real ones apart? Here’s what I’ve learned from working closely with founders and seeking out brands that put purpose before profit.

Behind every brand there's a story. Ours began with two friends, tired of noisy ads, determined to build a better way for people and purposeful brands to meet. Read about how ledge came to life—through countless prototypes, an amazing team and a belief that real connections matter.